How To Redeem Six Flags Points On App

Robert Niles

Is Six Flags' new Membership Rewards program a game-changer?

August 16, 2018, 11:03 AM · Six Flags yesterday announced the launch of a new Membership Rewards program for park visitors. Like an airline frequent flyer program, 6 Flags Membership Rewards volition reward customers for visiting and spending in the parks with a multifariousness of perks, including free park tickets, Flash Laissez passer line-skip passes, and special in-park and VIP experiences.

The program won't be open to all 6 Flags visitors — but to those who take the parks' membership passes. Memberships at Six Flags are like seasonal passes that automatically renew, in perpetuity. Think gym memberships... merely where your "practice" is airtime. The Half-dozen Flags Membership Rewards program is open to all Gold Plus, Platinum, Diamond, and Diamond Elite membership owners over the age of 12 who live in the United states of america and opt in to the program. (The last three are legal requirements for rewards programs.) While the programme launches officially on January i, 2019, Six Flags is opening a beta-like "early access" menstruation on August xxx, as it tests the program.

The plan is points based, using the Half dozen Flags app, with the post-obit earning schedule:

3 points for checking into a ride,
vi points for checking into a testify,
50 points for visiting a park,
25 points for each dollar y'all spend at participating in-park restaurants and shops.

Six Flags besides says that information technology will offer members points for other activities including taking surveys and signing up for newsletters. No word even so on how many points volition be needed to redeem rewards. I suspect that will be 1 of the big things tested and adjusted during the early access menses, as Half dozen Flags learns how speedily visitors will be accumulating points.

Information technology's obvious from the schedule that the big points here are for spending money in the park. A $xx meal would earn you 500 points, dwarfing the points you could earn simply from visiting and checking in all over the place inside the park. And so forget about the idea of truly "gratuitous" rewards. Like with nigh commercial loyalty programs, if you want the extra stuff, you will end up at least indirectly paying for it.

So why is Six Flags getting into this business? For the same reasons that any hospitality business concern starts a loyalty program. Vi Flags wants to drive its visitors toward buying memberships instead of daily tickets and annual passes. Memberships provide the company with income stability, protecting it from declining attendance due to bad weather condition and other external factors. Once you lot buy that membership, Half dozen Flags has that coin and will keep getting it, going forward until you cancel.

Loyalty programs also provide companies like Six Flags with an enormous amount of information near their customers. With a membership rewards plan, Vi Flags now can correlate guest spending with specific visitation patterns. Information technology will know when its highest-spending visitors come to the park and which rides and shows they frequent. That data is immensely valuable to the visitor in deciding which types of attractions to develop in the hereafter, every bit information technology now will know for sure which ones bulldoze the most spending elsewhere in the park.

Loyalty programs also aid introduce customers to upsells that they might not accept paid for in the past merely decide they might like to pay for in the future, one time they've tried them via a rewards freebie.

From movies to online content and now theme parks, many companies in the entertainment business organisation are trying to movement from a toll-per-service model to subscription-based ones. (Think about Moviepass, Netflix, and now Half dozen Flags.) If this works for Vi Flags, volition other chains in the theme park business follow with loyalty programs of their own, merely as the airlines did?